Author: Josep Maria Font

For the fourteenth consecutive year, Giropoma participates in Fruit Attraction, the main meeting point for fruit distribution

For the fourteenth consecutive year, Giropoma has participated in the Fruit Attraction 2022 that took place from October 4 to 6 of 2022 in Madrid. This is the reference event of the international fruit and vegetable trade, organized by IFEMA MADRID and FEPEX.

Giropoma has been present at the fair since its inception, and since then, it has been an ideal space to strengthen relationships with its customers, create synergies, establish business relationships and share impressions. In the company’s own stand, you could find corporate information and boxes of apples, as well as the company’s manager, Àlex Creixell, and sales representatives, among others.

This successful edition has had more than 1.800 companies from 55 different countries and more than 58.000 m2 of fruit and vegetable supply, which represents an increase of 38% over the last edition, according to data extracted from Fruit Attraction, very positive figures that indicate an increase in interest in the sector.

As for the impact on international participation, the fair has had companies from around the world; France, Italy, Netherlands, United Kingdom, Belgium, Portugal, Poland, Germany, Serbia, Colombia, United States, South Korea, Peru, Chile, South Africa, India and Africa.

One of the novelties of this edition was the incorporation of the figure of the Guest Region, which aims to give visibility to different autonomous communities and highlight the diversity of Spanish production. This year, the new figure has been accompanied by Andalusia as Guest Region.

From Giropoma, we face the next edition, which will take place from October 3 to 5, 2023, looking forward to new challenges and new opportunities.

Giropoma’s integrated production guarantees a sustainable and environmentally friendly agriculture

All apple trees of Giropoma’s producer-partners are grown following the principles of integrated production. We understand this type of production as an agricultural production model of high quality food that uses natural methods and means of regulation, respectful with the environment and human health, guaranteeing a sustainable agriculture in the long term.

Currently, in Catalonia, 38.451,51 hectares are under integrated production, of which 3.095,80 are in Girona, according to the statistics of integrated production in Catalonia in 2022, published by the Catalan Council of Integrated Production, the entity that works to ensure an integrated production model of quality through methods that respect human health and the environment in Catalonia.

Regarding seed fruit, we detected 5.772,17, of which 2.387,87 are in Girona, positioning it as the second demarcation, after Lleida, with more hectares of seed fruit cultivation produced following the principles of integrated production.

Regarding apple trees, 3.440,43 hectares are destined to this agricultural system, of which 2.384,71 are produced in the Girona area and 1.055,72 in the Lleida area.

In Giropoma, we are certified by the Catalan Council of Integrated Production and, therefore, all our products follow the technical standards and regulations in force that regulate this agricultural production.

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The ladybug is the logo that identifies the products of integrated production, certified by the Catalan Council of Integrated Production and is for the exclusive use of producer operators.

One of our main objectives is to obtain high quality products, as well as to guarantee the health of the producer and consumer. Our commitment is to prioritize biological control methods, reducing the use of chemical products; to favor biodiversity in the field to face possible pests; to minimize water consumption through specific irrigation systems; to guarantee traceability from the field to the client or consumer and to reduce waste.

At Giropoma we work to offer good products, always following the values that define us: the defense of the territory, respect for the environment, proximity, commitment and commitment to people.

Giropoma collaborates one more year in the charity initiative Gala Pro Baix Ter 2022

For the second consecutive year, Giropoma has collaborated in the organization of the II Gala Pro Baix Ter 2022, together with the Auditori Teatre Espai Ter, which took place last Saturday, September 17 in these facilities. This is a solidarity initiative to support and raise funds for projects of social interest in Baix Ter. This second edition was dedicated to the Montgrí and Puig Segalar Forest Defense Associations, which throughout the year ensure the prevention and extinction of fires in the Montgrí and Baix Ter forests.

From Giropoma, the manager Àlex Creixell considers that initiatives like this demonstrate the link and commitment that the company has with the territory. “The values that define us are the defense of the territory and proximity, that is why, for Giropoma, it is so important to collaborate in the organization of this gala, since it is in line with our raison d’être”, he considers, “it is a pride and a privilege to participate in the Gala, which this year dedicates all the benefits to the ADFs, and contribute to the protection of our surroundings and environment“.

Antoni Roviras, director of the Auditori Teatre Espai Ter, confesses that they are very excited to work with local companies to create cross-cutting projects like this: “We agree with Giropoma as a company with added value, with its social responsibility, with the values it defends that are linked to our peasantry, which has modulated and created the landscape that surrounds us and which has made us and makes us the way we are. Co-organizing this activity is a clear sign that the public sector and private initiative can find common ground and develop projects where the sum generates very important expectations”.

The celebration began with a sample of the activities developed during the year by the Associations of Forest Defense Montgrí and Puig Segalar in front of the Auditori Teatre Espai Ter and where people could collaborate with the purchase of solidarity apples.

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The gala continued with the great show ‘Sardanova’, created 25 years ago but renewed and adapted to the present. The show combined copla music with contemporary copla, jazz and rock music, and pop and funk with Santi Arisa and the Lakatans. The dance was accompanied by the Sardanista Continuïtat Agrupation, and the choirs, La Coral Nit de Juny and Els Virolets.

An extraordinary event open to everyone, to enjoy different disciplines of popular culture in the same show. According to Roviras, “the Pro Baix Ter Gala is important because it brings social value to the cultural activity of the facility with a very clear objective: to raise funds to improve the quality of life of the people and the landscape of the Baix Ter“. He adds that the Gala is much more than a cultural activity: “It generates complicity with the territory and culture becomes a tool for transformation. It closes the circle. We are a project aimed at citizens that returns in the form of resources for the improvement of the management of our forests to the citizens in a project that is carried out in the territorial scope of the Baix Ter, where the public of the equipment resides”.

This second edition has been accompanied by very positive results. The amount raised during the II Gala Pro Baix Ter 2022 will be used to purchase a vehicle, in the case of ADF Montgrí, while ADF Puig Segalar will buy a trailer-pump with a capacity of 3,500 liters of water.

Giropoma boosts its digital presence through new social media channels

Giropoma starts a new stage in the digital sphere, boosting its digital presence by relaunching new social media channels. The apple producer and marketer makes a clear and firm commitment to online communication, thanks to renewed channels on Facebook, Twitter and Instagram, and a clear strategy in line with the company’s raison d’être.

The objective is to strengthen, improve and dynamize communication, as well as a fluid and direct interaction with all stakeholders: partners-producers, workers, customers, consumers, suppliers, distributors, etc. A meeting space and a door open to dialogue will be made available to them, in order to make the brand visible.

Immediacy, a fresh image, a friendly and approachable tone and a content strategy based on audiovisual formats, infographics and creativities will be promoted in these social media channels.

Thus, the user will be able to find information about Giropoma’s objectives, mission, vision and values; the different varieties of apples produced and commercialized; the production and techniques used in the crops; the sustainability actions carried out to protect the surroundings and the environment; the innovation and technology systems followed by the company to guarantee the quality of the products; trends and news of the agri-food sector, etc.

Aware of the relevance of social networks in a hyperconnected world, Giropoma wants to offer quality information and move towards the demands, updates and novelties offered by the new digital formats.

Giropoma’s website

The social networks that Giropoma has launched complement the digital presence that the company already had until now, thanks to a website created over the last few years. The user can consult the information in three languages (Catalan, Spanish and English).

The page shows a visual, dynamic, intuitive and attractive image, promoting an agile user experience, good navigability and more comfortable access so that users can have all kinds of information.

The space has several sections that project the company’s DNA: ‘Environment’, ‘Company’, ‘Production’ (with two subsections: ‘Quality’ and ‘Technology’), ‘Products’ (with two subsections: ‘Variety’ and ‘Formats’), ‘News’ and ‘Contact’.

Giropoma also has a specific e-mail address for communication issues (comunicacio@giropoma.com) in order to promote direct contact and attend to users’ requests.

POM-ZERO: APPLE PRODUCTION MINIMIZING THE USE OF CHEMICAL PHYTOSANITARIES

POM-ZERO: APPLE PRODUCTION MINIMIZING THE USE OF CHEMICAL PHYTOSANITARIES

Objective:
Produce residue-free apples by improving the pest and disease management system in commercial plantations, prioritizing cultural measures and biological or more sustainable products in order to significantly reduce treatments with chemical phytosanitary products.

Description:
The project will consist of applying and evaluating a global strategy to defend against diseases and pests in order to obtain quality production with minimal waste. This global strategy will be based on farms with total closure and where biological control strategies and alternative methods to conventional chemical treatments will be prioritized in commercial apple tree plantations completely closed with meshes.

Frui3CAT New varieties of fruit resistant to pests and diseases and of high sensory quality

GIROPOMA COSTA BRAVA S.L. participates in the Fruit3CAT project (file COMRDI16-0036), focused to obtain new varieties of fruit (apple, pear and peach) resistant to pests and diseases of high economic impact in the fruit production areas of Catalonia, of high sensory quality for consumers and more adapted to the foreseeable conditions due to climate change with high temperatures.

This project seeks to reduce production costs by having highly productive and adapted varieties.

Minimisation of the use of plant protection products and the possibility of maintaining viable farms despite the presence of pathogens.

Improving competitiveness by having fruits of high sensory quality and good storage capacity.

This project has been co-financed by the European Union Fund for Regional Development within the framework of the Operational Program FEDER of Catalonia 2014-2020.

Fresnack: healthy fruit snack

Giropoma Costa Brava S.L, together with Girona Fruits SCCL, Actel SCCL and Frit Ravich SL, and with the participation of IRTA as an external collaborator, is working on the creation of a healthy Snack of fresh fruit (apple, pear and peach) using a technologically innovative process in terms of fruit drying.

This collaboration has been set up within the framework of the financial support by the Operational Groups from the European Association for Innovation (AEI) in agricultural productivity and sustainability, funded by the FEADER fund and the Departament d’Agricultura Ramaderia i Pesca (ARP/96/2016 of 27th of April)

Giropoma Costa Brava S.L is a beneficiary member of the project and contributes with the apple variety Golden Delicious which is especially recognized for its production and quality, being a well-known variety within the IGP of Poma de Girona.

At the same time, we also actively participate in project monitoring meetings which are held periodically, and in the decision-making based on the sensory properties of the product obtained both with our apple (Golden Delicious) and with the rest of the varieties tested. Giropoma Costa Brava S.L. will carry out different dissemination actions to publicise the main results obtained in this innovation project.