Month: March 2023

Candine, the new apple that Giropoma has started to commercialize

This March, Giropoma has launched the commercialization of Candine. This apple originates from France and is the result of a cross between the Fuji and Ariane varieties.

A sweet, aromatic and fresh apple, it is characterized by its slightly flattened shape, smooth and shiny red skin with yellowish-green areas. It reaches maturity at the end of September, and keeps until June, as it is a variety that keeps very well.

Its organoleptic qualities have nothing to envy to other varieties. It has a crunchy and juicy texture, a high sugar level that mixed with a moderate acidity creates a refreshing and balanced flavor. Candine is an apple that is very well accepted in the market, thanks to its characteristics, which contribute to the desire to eat it again.

This is the first year that the company is marketing it, with the aim of consolidating it over the years. It will be available in different formats; single-layer boxes, trays of 4 or 6 pieces and bags.

In addition to Regalyou marketed under the Candine®, the apple trading company also produces other varieties such as Gala, Golden, Red Delicious and Granny Smith varieties, which are under the umbrella of the PGI Apple of Girona, the Fuji and the club varieties, the Cripps Pink marketed under the Pink Lady® brand and the Cripps Red marketed under the Joya® brand, as well as organic apple, identified as GiroBio. Each with its own characteristics, apples are an indispensable part of a natural and healthy diet, and are balanced and nutritious.

 

The organic production and marketing line, the Giropoma’s new commitment

Recently, Giropoma has opted for a new line of production and marketing, the organic apple, identified as GiroBio. Organic production uses biological control of pests and diseases, and favors biodiversity in plantations, with the aim of obtaining high quality products that respect the environment and human health.

This new channel has been the result of market demand and the company’s customers, who have detected the need to satisfy a segment of the population highly sensitized and aware of organic products.

In 2016, Giropoma started working on organic production in an experimental farm, with varieties of commercial interest and other varieties adapted to organic cultivation. From these, the most interesting ones for organic production were selected, from which commercial farm planting began in 2018. Years later, at the beginning of this 2023, the commercialization of this new organic line has started.

To access this market, the company has been certified by the Catalan Council of Organic Agricultural Production (CCPAE), the organic certification that guarantees that the products have been produced or elaborated following the rules of organic agriculture, and that they have been controlled throughout their production, processing, packaging and marketing process.

Giropoma is currently distributing this organic line in national supermarkets, with the aim of consolidating this new channel, combining it with conventional production, which follows the principles of integrated production. For the company, future expectations are foreseen to be successful thanks to the youth of the apple trees located in the farms of the partner-producers.