Category: Event

Giropoma attends the 38th Fruit Day organized by the Institute for Agrifood Research and Technology

Giropoma attended the 38th Fruit Day that took place on February 16, 2023 in Tallada d’Empordà, specifically at the Institute for Research and Technology in Agrifood (IRTA) of Mas Badia, the organizing center of the event.

A technical conference aimed at all those interested in apple growing, who are looking for answers and innovations for the production of apples to become sustainable and quality. In addition, part of the information presented is the result of the INIA projects “VUMOC” PID2019-109686RR-100, PECT “Girona, water sensitive region” and the Operational Group “SCABKILL” (Operation 16.01.01 of Cooperation for Innovation of the RDP of Catalonia 2014-2020).

The day was led by Lugui Manfrini from ECOPOM Lab of the University of Bologna with precision fruit growing, from thinning to harvesting and from sensors to robotics, as well as the trends that will mark the coming years. Next, Joaquim Carbó, an expert from IRTA, spoke about the most interesting apple varieties and their vulnerability to heat waves.

Regarding apple irrigation management, Joan Bonany and Jaume Casadesús, experts from IRTA, together with Gerard Arbat from the University of Girona, presented how we have irrigated during 2022 and how we will have to do it in 2023.

Other IRTA experts, Glòria Àvila and Pere Vilardell, spoke about organic fertilization and sustainable agricultural production, respectively. Jordi Cabrefiga, closed the day talking about the strategies to fight against the motejat, alternaria and glomerella in the context of reduction of phytosanitary products.

An event with more than 160 attendees, which also featured an exhibition of the most interesting apple varieties.

Giropoma participates in Fruit Logistica in Berlin, the world’s leading trade fair for the international fresh produce business

One more year, Giropoma has participated in the Fruit Logisitca 2023 Fair that took place from 8 to 10 February 2023 in Berlin. For more than 15 years the company has been present at the world’s leading trade fair for the international fresh produce business, an ideal opportunity to strengthen relationships with customers, share impressions and establish contact with key target groups at the decision-making level.

Fruit Logisitca is the main stage for the latest innovations and encompasses all areas of the fresh produce business, from logistics, machinery, technical systems, technology, among others. A fair that occupies more than 110,000 m² bringing together the entire spectrum of the fruit and vegetable sector under the motto “All in One”.

Giropoma’s space was located within the stand of the Protected Geographical Indication Poma de Girona, together with other companies that also take part, each of them with their own section. At the Giropoma stand, the fair attendees could find corporate information and a sample of the main formats marketed. The director, Àlex Creixell, and members of the Giropoma sales team were also present at the stand.

This successful edition brought together 2,600 exhibitors from 92 countries and more than 70,000 comparators and professional visitors from over 135 countries around the world, closing with very positive figures that indicate an increased interest in the sector.

This 2023, the fair has celebrated its 30th birthday, marked by innovation, and with high expectations for the next edition, which will take place from February 7 to 9, 2024.

Giropoma participates in Pink Lady®’s annual technical meeting to share the experience of irrigation based on soil moisture sensors

For the twentieth consecutive year, Giropoma has attended the annual Pink Lady® technical meeting that took place last December 12, 2022 in Bolzano, Italy. This is an event to promote and maintain technical contact at the European level, a space to share experiences and knowledge with people from all over Europe. This edition brought together approximately 200 attendees; Pink Lady® technicians, managers, presidents, producers… from Italy, France and Spain.

This year, Pink Lady®, of the Cripps Pink apple variety, wanted to highlight several topics related to irrigation systems, taking into account the low rainfall and water scarcity in which we find ourselves. For this reason, Giropoma has actively participated through the presentation of Cesar Saiz, technical director of the company, who spoke about our experience in recommending irrigation needs based on soil moisture sensors.

Captura1In 2018, Giropoma implemented a system based on soil moisture sensors to indicate the humidity and water available for the plants. It is a composition of 70 sensors spread throughout the productive area which, through the extracted data and a climate forecast, allow us to give weekly irrigation recommendations to our growers. These recommendations are useful for them to know if they have to increase irrigation, or on the contrary, decrease it, or keep it the same.

This system has resulted in a 25% reduction of irrigation water compared to the method previously used and has allowed us to realize that sometimes we have to advance the irrigation campaign, while indicating the optimal time to stop irrigating.

Pink Lady®, one of the varieties produced by Giropoma, organizes the initiative ‘Adopt a tree’

On Saturday, November 5, the day ‘Adopt a tree’ took place in Tallada d’Empordà. The Pink Lady® group, promoter of this initiative, organized an outing to one of the fields of Giropoma so that all the people who had previously adopted a Pink Lady® tree, of the Cripps Pink variety, and had followed its evolution throughout the production cycle, could get to know the farms, the producer and harvest their own apples.

The objective of this initiative is to bring the world of agriculture closer to the people, making known the production cycle of apples and how they are harvested, and discovering the process that apples follow from the field to the plate on our tables.

A total of 160 apple trees were harvested by their godfathers and godmothers, taking advantage of the Pink Lady® harvest, which begins at the end of October and lasts throughout November.

Pink Lady® is an apple that stands out for its bicolor tone between reddish pink and pale green, it is crunchy, juicy and combines sweetness and acidity in a balanced way. It contains natural fiber that helps to improve intestinal transit and reduce cholesterol levels, is an antioxidant, provides the daily vitamin C needed by the body and contains 80% of water.

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In addition to this one, Giropoma markets other varieties such as Gala, Golden, Red Delicious, Granny Smith, Fuji and Joya, each with its own properties and benefits. Balanced and nutritious, the apple can be considered the queen of all fruits, an indispensable part of a natural and healthy diet. A bet for health and well-being.

For the fourteenth consecutive year, Giropoma participates in Fruit Attraction, the main meeting point for fruit distribution

For the fourteenth consecutive year, Giropoma has participated in the Fruit Attraction 2022 that took place from October 4 to 6 of 2022 in Madrid. This is the reference event of the international fruit and vegetable trade, organized by IFEMA MADRID and FEPEX.

Giropoma has been present at the fair since its inception, and since then, it has been an ideal space to strengthen relationships with its customers, create synergies, establish business relationships and share impressions. In the company’s own stand, you could find corporate information and boxes of apples, as well as the company’s manager, Àlex Creixell, and sales representatives, among others.

This successful edition has had more than 1.800 companies from 55 different countries and more than 58.000 m2 of fruit and vegetable supply, which represents an increase of 38% over the last edition, according to data extracted from Fruit Attraction, very positive figures that indicate an increase in interest in the sector.

As for the impact on international participation, the fair has had companies from around the world; France, Italy, Netherlands, United Kingdom, Belgium, Portugal, Poland, Germany, Serbia, Colombia, United States, South Korea, Peru, Chile, South Africa, India and Africa.

One of the novelties of this edition was the incorporation of the figure of the Guest Region, which aims to give visibility to different autonomous communities and highlight the diversity of Spanish production. This year, the new figure has been accompanied by Andalusia as Guest Region.

From Giropoma, we face the next edition, which will take place from October 3 to 5, 2023, looking forward to new challenges and new opportunities.

Giropoma collaborates one more year in the charity initiative Gala Pro Baix Ter 2022

For the second consecutive year, Giropoma has collaborated in the organization of the II Gala Pro Baix Ter 2022, together with the Auditori Teatre Espai Ter, which took place last Saturday, September 17 in these facilities. This is a solidarity initiative to support and raise funds for projects of social interest in Baix Ter. This second edition was dedicated to the Montgrí and Puig Segalar Forest Defense Associations, which throughout the year ensure the prevention and extinction of fires in the Montgrí and Baix Ter forests.

From Giropoma, the manager Àlex Creixell considers that initiatives like this demonstrate the link and commitment that the company has with the territory. “The values that define us are the defense of the territory and proximity, that is why, for Giropoma, it is so important to collaborate in the organization of this gala, since it is in line with our raison d’être”, he considers, “it is a pride and a privilege to participate in the Gala, which this year dedicates all the benefits to the ADFs, and contribute to the protection of our surroundings and environment“.

Antoni Roviras, director of the Auditori Teatre Espai Ter, confesses that they are very excited to work with local companies to create cross-cutting projects like this: “We agree with Giropoma as a company with added value, with its social responsibility, with the values it defends that are linked to our peasantry, which has modulated and created the landscape that surrounds us and which has made us and makes us the way we are. Co-organizing this activity is a clear sign that the public sector and private initiative can find common ground and develop projects where the sum generates very important expectations”.

The celebration began with a sample of the activities developed during the year by the Associations of Forest Defense Montgrí and Puig Segalar in front of the Auditori Teatre Espai Ter and where people could collaborate with the purchase of solidarity apples.

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The gala continued with the great show ‘Sardanova’, created 25 years ago but renewed and adapted to the present. The show combined copla music with contemporary copla, jazz and rock music, and pop and funk with Santi Arisa and the Lakatans. The dance was accompanied by the Sardanista Continuïtat Agrupation, and the choirs, La Coral Nit de Juny and Els Virolets.

An extraordinary event open to everyone, to enjoy different disciplines of popular culture in the same show. According to Roviras, “the Pro Baix Ter Gala is important because it brings social value to the cultural activity of the facility with a very clear objective: to raise funds to improve the quality of life of the people and the landscape of the Baix Ter“. He adds that the Gala is much more than a cultural activity: “It generates complicity with the territory and culture becomes a tool for transformation. It closes the circle. We are a project aimed at citizens that returns in the form of resources for the improvement of the management of our forests to the citizens in a project that is carried out in the territorial scope of the Baix Ter, where the public of the equipment resides”.

This second edition has been accompanied by very positive results. The amount raised during the II Gala Pro Baix Ter 2022 will be used to purchase a vehicle, in the case of ADF Montgrí, while ADF Puig Segalar will buy a trailer-pump with a capacity of 3,500 liters of water.